Is it a cult?
Much speculation has been had around new streetwear brand “Guala Gang”, aka “GGE”. Largely due in part to the exclusivity of the merchandise. Creative Director of GGE, Jakk Denny, has stated, “We at GGE make sure our product makes it into the right hands. We will decline orders if we feel as if the respected customer would not be the right fit of our brands image.” GGE is noted as a cross between abstract streetwear and high luxury. In order to spread awareness for the brand they have resorted to handing out and hanging fliers in their hometown of Lowell, MA. Pop up shops are also next on their list. Setting up with GGE merchandise and abstract paintings on the street.
Will you be lucky enough to be put on Guala Gang’s list?